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Selling for Professional Firms

Selling for Professional Firms

Focused on the sales aspect of professionals (not just marketing), this book addresses the primary focus of sales as the communication aspect of marketing as well as direct personal selling to potential customers. Salvador Trinxet positions personal selling as having the right service, in the right place, at the right time, and at the right price applied to several professional firms operations. With this emphasis on personal selling – the sales process, sales management, sales and technology – sales becomes integral to the reader’s understanding of operations and marketing.

This practical book on selling and marketing will help lawyers, accountants, architects, engineers, consultants and other professionals ‘sell’ themselves to prospective clients.
As clients become more sophisticated at both local and international level, and as competition in the professional industry increases, service providers have to take a more professional approach to selling themselves.

Salvador Trinxet sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.