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Marketing for Professional Firms

This book tells you all you need to know about how to market your professional firm business and build a client base – in good times or in bad.
Marketing for Professional Firms shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in marketing your professional firm, including how to:

•Diversify your client base
•Develop niche markets and areas of expertise
•Define and customize your customer service
•Establish a back-up plan for use during downturns
•Solicit sales and develop new business
•Market yourself within your company and in the industry
•Set up your own event planning business

Marketing for Professional Firms is loaded with practical tips and examples, offering everyone in the professional services business creative new ways to showcase their talents, build their business and bring added value to their clients.