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Advertising Solutions

Premium Advertising

When you want to capture attention and tell your brand’s story, you need an ad solution with impact. Reports Books Premium Ads offer prominent placements within world-class content experiences, delivered at unbeatable scale.

More than one billion people experience the world through some leading websites every month. With visually stunning digital magazines, industry-leading coverage of major events, daily live concerts and the largest news, sports, finance, style and travel properties, Reports Books’s premium content attracts passionate, engaged audiences. Brands become part of these content experiences by using the largest creative canvas available to deliver eye-catching messages with emotional resonance. And premium ads perform, delivering on key KPIs including engagement, brand awareness, purchase intent, CTR and ROI. Tell your brand’s story in a powerful way with Reports Books Premium Ads.

Making Native Work for Your Business

Digital environments are rapidly evolving to include native ads – more than half of our own display ad impressions are native. Why is this format growing so quickly? Because it engages consumers and performs for advertisers.

Compared to traditional display, native ads lift brand-related searches up to 3.6x, and site view-through up to 3.9x. Taking advantage of this engaging ad format is easy. Advertisers provide one set of creative assets, and Yahoo automatically assembles multiple native ad executions that are served across consumers’ desktops, tablets and smartphones. Native ads appear in content streams of Reports Books’s popular properties and apps, as well as across premium partners and apps within our syndication network. Boost branding and performance results with the impact and engagement of Reports Books native ads.

Video

Every year, digital video content becomes more and more popular with consumers. In fact, time spent with digital video among 18-34 year olds increased 53% last year. With access to many video viewers, Reports Books reaches more people in many countries around the world.

From award-winning original series, to best-in-class partner content and exclusive coverage of the year’s biggest live events, Yahoo video programming spans a wide range of audience preferences, categories and genres. Our unique data and targeting technology helps you find the right audience no matter where they are, while delivering campaigns with a higher percentage of in-target impressions to improve efficiency. With the industry’s most robust video solution, Reports Books connects brands to the audiences that matter most within premium content experiences – at scale and across devices.

Audience

Effective audience targeting is built on a foundation of robust data. Reports Books audience targeting leverages a comprehensive set of proprietary data signals to identify and engage the right users on Reports Books and across the web.

With many unique users worldwide each month, Reports Books captures millions of user signals from search, mail, digital content consumption, mobile app usage, registrations, offline purchases and more. This extensive data set creates the most comprehensive user profiles and the clearest signals of interest and intent. Reports Books can help brands make meaningful connections with the right users at the right time, across ad formats and devices.

Measurement

The success of your digital campaigns depends on the ability to accurately measure their effectiveness. But you’re up against a range of challenges, including incomplete measurement across platforms and devices, difficulty in tying online campaigns to offline sales, and the need to measure user engagement beyond the click.

Reports Books offers value-added, turn-key solutions to help you measure your marketing impact and improve your ROI. Our measurement solutions provide an open, scalable and actionable approach that can help you grow your business. Here’s what one of our clients had to say: “We always knew that search is closely tied to sales, but by using Reports Books’s closed loop measurement solution, we now have a barometer to understand by what degree.” – Julius Harper, Associate Director, Media and Consumer Engagement, Italy

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